Lina Coaching Finance Coach in London

Finance Coach for Service based Entrepreneurs

Empowering Entrepreneurs to Master Finances, Achieve Growth, and Thrive with Confidence

Running a service-based business isn’t just about passion and hard work—it’s about mastering the numbers that drive your success. I empower ambitious entrepreneurs like you to take control of their business finances and thrive with confidence.

Get your free Annual business review and planner today!

Are You a Service-Based Entrepreneur Who…

If any of this resonates, you’re in the right place.

These challenges aren’t roadblocks—they’re opportunities for growth. And with the right guidance, you can transform these struggles into strengths.

women confused about finances

Why Finance Coach is Key to Your Business Success

Finance is more than just numbers—it’s the backbone of every thriving business. Yet, for many entrepreneurs, financial management feels like an overwhelming, impossible task.

When you understand your numbers, you empower yourself to make strategic decisions, grow confidently, and elevate your business to new heights.

With a finance coach, this vision can be your reality. You don’t need to feel lost, overwhelmed, or alone when it comes to managing your business finances. Together, we’ll transform your financial mindset and systems into a foundation for long-term success.

lina coachng business mentor london

Why me ?

Running my accountancy practice in London for 12 years taught me something crucial: most small business owners start with passion but no prior financial education.

And that’s okay – many still achieve great initial results!

Here’s the truth: At first, businesses grow organically.

However, there comes a pivotal point ( a ceiling) to organic growth when it is not accompanied by strategy and a grounded understanding of financial principles. This is where I step in. I like to call myself  “A bridge between small business and their accountant”.

Or a bridge to your financial success. 

Comprehensive & Bespoke FINANCE Coaching

No matter if you’re a keen beginner, a rising star with ambitious goals, or a leader forging a path to even greater success, you can be confident that I’m here to support you.

Using carefully tailored strategies and unwavering assistance to match your most daring business ambitions, we’ll work together to turn those dreams into reality!

One-Off Session

Are you stuck on a particular problem or after a quick fix? Our one-off sessions are perfect if you have a specific aim in mind, feel like you’re not making progress, or just need a clear picture of the entire situation. 

Investment £97

Business MOT

Taking a 2.5-hour business health check is essential, at least once a year. This is especially important if you’re results-driven and ambitious, wanting to boost your profits without burning the candle at both ends.

Investment £300

121 Coaching

With program options ranging from 3 to 12 months, we’ll work together to create a plan that aligns with your goals and ensures sustainable growth. It’s time to take the leap and propel your business to the next level—on your terms.

Starts from £1,997

Specialised Workshops for Organisations & Academies

I also partner with organisations and academies to deliver foundational financial training to aspiring professionals.

The Straightforward Method That Virtually Ensures Success for My Clients

With my support, many business owners have not only flourished, but have become esteemed leaders of many successful businesses.

They’ve struck the perfect balance between achieving success and cherishing quality time with their loved ones.

And guess what? I’ve cracked a transformative secret – a practical framework for business victory that delivers exceptional results for EVERYONE, regardless of their background or experience

You Thrive, I Celebrate:
Real Results from Real People.

5.0
Based on 20 Reviews
google
18/01/2025

I’m so glad I was introduced to Lina when I was scaling my business and planning to incorporate. Not only did she advise me on all the implications, but she also helped me set up my company, taught me basic bookkeeping, payroll, and, most importantly, how to read financial reports.A year later, I feel completely in control of my business. I am saving at least £1,000 in accountancy fees each year, which is what I would have been charged just for bookkeeping and director payroll.I’ve discovered that I actually enjoy doing it myself and watching how the figures translate into meaningful data.Even my accountant was impressed when he completed my year-end accounts!

google
16/01/2025

I am a builder, and my business grew quickly when I realized I lacked financial literacy. So, I signed up for Lina's group Self-Assessment course, which opened my eyes to understanding business finances and taxation. Later, I booked a few more private sessions, which helped me learn VAT, CIS, and, most importantly, cost management. Now, I am confidently pricing my services, making more profits, issuing professional invoices to my clients, and having processes in place for handling non-payments. Highly recommend her service.

google
10/12/2024

I am very grateful mine and Lina's paths have met. Over the years I have worked with different high end accountants but never had even a tiny understanding on how it all worked. The topics of finances and accountancy just made me uncomfortable, my questions were never answered with my previous accountants nor was I encouraged to have a clear understanding on how HMRC operates, how self employment admin works etc. I felt I was always giving other people to do my taxes but had zero knowledge on it myself which made me feel very insecure. Only from one session with Lina I felt I learnt more than ever before, and most importantly I was encouraged and supported for the first time to understand this system, how it works and not feel illiterate on this matter or uncapable. So I left the session feeling empowered and excited to learn. Lina has great systems in place that is easy to navigate, and I felt being guided by an expert who's knowledge is very broad. Highly recommend.

google
05/12/2024

I started working with Lina because I wanted to grow my business. I needed to trust myself and gain more confidence, and I got that—and so much more.Working with Lina was something I needed on a personal level. As a result, I now feel more confident, trust my intuition, and have become more laid-back and less controlling.Beyond these invisible benefits, the most tangible outcome has been launching my own product line, which now generates passive income for me. It’s been a truly transformative six months!

google
30/11/2024

I worked with Lina for a year on my business finances. My goal was to learn bookkeeping properly, enabling me to see the true picture of my business performance through accurate reports. Previous accountants never met my needs, and I always relied on a separate spreadsheet to stay on top of my finances.After working with Lina, I can now generate any report on QuickBooks, see the “true picture,” and make informed business decisions. I also learned how to handle tasks like running payroll and submitting VAT returns, although I’ve chosen to leave those to my accountants.The most important outcome is that I now feel in control of my business finances, which wouldn’t have been possible without Lina’s training and support. Thank you, Lina!I highly recommend this training to any business owner. It will save you money and, in most cases, time on your company’s bookkeeping. The reports your system generates will be highly accurate, giving you full control over your financial planning.

google
27/11/2024

Lina’s experience and ability to pinpoint what was holding me back in terms of financial growth within my business enabled a shift in my mindset within just one session. Linking purpose and my WHY with my business financials is a game changer for me!

FAQ

Absolutely! My programs are designed for entrepreneurs with little to no financial background. I simplify the process, providing clear, actionable steps that make managing your finances straightforward and empowering.

No complicated jargon—just practical advice you can use right away.

Most clients experience a mindset shift and increased clarity after just one session. The timeline for measurable financial results depends on your goals and the level of effort you commit to implementing the strategies we create together.

Long-term programs provide consistent support to help you achieve sustainable growth.

Yes! Whether you’ve just started or have been in business for years, the tools and strategies I provide can be tailored to your current stage.

For new businesses, I help establish strong financial foundations to set you up for long-term success.

Accountants typically handle compliance, tax filing, and reporting. My role as a finance coach is to empower you to understand and manage your finances.

I bridge the gap between you and your accountant by helping you interpret your financial reports, create strategic growth plans, and develop systems that simplify your business operations.

This isn’t a one-size-fits-all course—it’s personalized coaching. I tailor each session to your unique business needs, providing hands-on guidance, mindset support, and practical strategies that align with your goals.

My approach ensures that you walk away with actionable insights specific to your situation.

This session is a quick yet powerful deep dive into your current financial situation. We’ll identify gaps, uncover opportunities, and create a focused action plan.

It’s perfect for tackling a specific challenge or gaining clarity on the next steps for your business.

Yes! I provide ongoing support for existing clients.

These sessions ensure you stay aligned with your financial goals and navigate any new challenges that arise as your business grows.

Even if you have software in place, my coaching focuses on teaching you how to interpret your financial reports, use the data to make strategic decisions, and ensure your systems are working effectively.

Software is just a tool—I help you maximize its potential.

I bring over 14 years of experience as a London-based accountant and financial mentor.

I’ve helped many small business owners navigate their finances, grow their businesses, and gain confidence in their numbers.

My approach is practical, judgment-free, and tailored to your needs.

Getting started is simple! Book a Discovery call to discuss your goals, challenges, and how I can help.

From there, we’ll decide which program is the best fit for you.

Are you up for a chat about your Business dilemma?

If you’re facing a challenge and would like to discuss it further, just enter your email and a short description of your problem, and I will be in touch soon.