Finance Mentor for Established Small Business Owners
Want to turn strong revenue into real wealth?
Get clear, practical, jargon-free emails to help you trust your numbers, make calm decisions, and turn profit into wealth.
Lina’s experience and ability to pinpoint what was holding me back in terms of financial growth within my business enabled a shift in my mindset within just one session.
Jenny WeidnerClient
Is your business thriving on the outside, but your finances feel messy behind the scenes?
You’ve got the vision, the drive, and the revenue – but without financial clarity, it can feel like you’re running on fumes and making big decisions in the dark.
Confused by Tax and VAT?
You’re paying the bills, but you’re never quite sure why the amount is what it is – or how to plan for it. Every deadline feels like a surprise instead of a calm, expected expense.
Finance Jargon
Profit margins, cash flow, balance sheet, retained earnings… You see the words, but you don’t fully trust what they’re telling you – so you default to intuition instead of data.
Accountant Anxiety
On the outside, your business looks established. Inside, you worry you should understand more by now – so you nod along in meetings and leave with more doubts than answers.
Pricing Worries
Turnover is strong, but your bank balance doesn’t reflect it. You’re not sure which services are truly profitable – or whether you can safely hire instead of patching with freelancers.
High Sales, Low Profit
Revenue grows, but overheads grow with it – freelancers, tools, “just in case” expenses. You suspect money is leaking somewhere, but don’t know where to start.
Building Wealth
You have big personal goals, but it’s not always clear if your current profits, salary and reinvestment decisions are actually moving you toward them.
Why I’m the Finance Mentor for Your Next Stage of Growth
I’m Lina – a finance mentor, ex-accountancy practice owner, HMRC-approved tax agent, and qualified accountant with two UK accountancy qualifications, with over 20 years of experience working with small business finances.
I built my own firm from scratch, supported hundreds of UK business owners, and eventually sold the practice and semi-retired at 40. I know what it takes to turn strong revenue into real freedom, not just more work.
What I see again and again is that brilliant, established business owners who run high-standard marketing, sales, and delivery, still feel behind when it comes to their numbers.
That’s where I come in.
I bridge the gap between you, your accountant, and your business coach so that:
- your reports make sense in plain language.
- your decisions are guided by data, not anxiety.
- your profits start building wealth for your future, not just funding the next busy month.
My work isn’t about turning you into an accountant.
It’s about helping you step into the role of CFO of your own business. When you can read and trust your numbers, you stop guessing, you stop outsourcing your power, and you start making decisions from calm, grounded confidence.
This is an identity shift – and it changes not only your balance sheet, but the future you believe is possible for yourself.
Strong revenue doesn’t automatically create wealth – especially when your numbers feel like a black box. In this 5-minute client story, you’ll hear how clarity in her reports shifted the way she made decisions and planned her next stage of growth.
The Benefits of Working With a Finance Coach
If you’re searching for a finance coach in London or a small business financial coach who can translate your reports into clear decisions, I can help. And if you typed “business coach near you”, but what you really need is numbers-led clarity, you’re in the right place.
Finance Coaching Services to Turn Strong Revenue Into Real Wealth
Pick the level of support you need - from one clear decision to ongoing coaching that helps you step into the CFO role and lead from data, not anxiety.
Financial Clarity Session
A focused 45-minute session for one decision: pricing, VAT, hiring, cash flow, pay strategy, or “can I afford this?”. Leave with a clear next step and confidence in the numbers.
Business MOT - CFO Review
A 2-hour financial health check to spot profit leaks, strengthen your systems, and clarify what to prioritise next - so you can grow without guessing.
Profit Maximiser Mentorship (1:1)
Ongoing CFO-level support to build monthly reporting you trust, make calm decisions, and turn profit into wealth - not just a busy month.
Transformations Through Finance Coaching
Book a Free 30-Minute CFO Clarity Call
Bring your questions and your current situation. In 30 minutes, we’ll identify what matters most in your numbers right now, and the next step to make decisions from data - not anxiety.
Where Strong Revenue Becomes Real Wealth
You’ve built strong revenue. Now it’s time for CFO-level clarity – so your reports are usable, your decisions are calm, and your profit starts building wealth (not just funding the next busy month).
Tax and VAT Strategy
Know what to set aside, when, and why - so bills never surprise you and you stay in control of cash.CFO-Level Support
Clear monthly reporting, sharper decisions, and a finance system your accountant can actually follow.Profit & Pricing Levers
Improve margins without pushing harder - tighten pricing, delivery, and costs using real numbers.Cash Flow & Profit Control
See what’s driving profit each month - and where money leaks quietly through spend, tools, and team.Wealth-Building Plan
Align business decisions with personal goals - pay yourself well, build reserves, and plan your next move.
Not sure where the leak is?
Take the 3- minute Business Finance Quiz to see what’s missing first – reporting, profit, cash flow, or strategy, so you stop guessing and start building wealth with intent.
FAQs
I know that choosing a finance coach is a big decision. Here are answers to some of the most common questions clients ask about how financial coaching works, what to expect, and how it can benefit your business.
Most clients experience immediate clarity after the first session – often around what’s really driving (or draining) profit and where to focus next.
Deeper, structural results – such as calmer decision-making, stronger margins, and clear wealth direction – typically build over 3–6 months, depending on the level of support and how established the business already is.
If your business is generating strong revenue but your decisions still feel uncertain, finance coaching helps turn numbers into clarity – and clarity into more intentional profit.
I work mainly with established businesses. Industry matters far less than business maturity – if you’re generating strong revenue and your finances have become complex, this work is relevant.
Only what’s necessary. We focus on the numbers that actually inform decisions – not paperwork for the sake of it. Everything is handled with discretion and respect.
Your business numbers shape how you pay yourself, plan ahead, and build security. When your finances are clear, your business starts supporting your life – not just funding operations.
Start with a CFO Clarity Call or the Business Finance Quiz. Both help identify what matters most right now and whether working together is the right next step.
Ready to Take Control of Your Business Finances - Without the Overwhelm?
No more spreadsheet dread. No more second-guessing.
Just clear numbers and confident decisions.
Designed for business owners who are doing well but want financial calm and confidence.